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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Pernicová, Aneta ; Luňáčková, Klára (referee) ; Sághy Estélyi, Kristína (advisor)
The Bachelor’s thesis deals with the evaluation of the financial situation of the company ASD-ML, s.r.o. in the time period of 2009 - 2012. The aim of this study is to evaluate the current financial situation of the company and suggest the necessary steps to improve the situation. The first part will focus on theoretical knowledge, which will explain the basic terms and methods of financial analysis. The second part contains information about the selected company. At the conclusion there is reviewed the company’s general financial situation and recommended the procedures for the improvement of company’s financial situation.
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Marketing Strategy of the Company
Židlíková, Eva ; Pokorná, Pavlína (referee) ; Chlebovský, Vít (advisor)
Židlíková, E. Corporate Marketing Strategy. Diploma Thesis. Brno: Brno University of Technology, 2014. The thesis focuses on a marketing analysis of the Victoria company, a travel agency located in Brno. Its principal objective is to create a corporate marketing strategy based on a marketing research and analyses that determine preferences and interests of consumers in the area of tourism. The thesis is subdivided into two sections – theoretical and practical. The theoretical section comprises chapters describing various theoretical bases of marketing as well as the manner of drafting a marketing plan. The practical section presents practical findings related to the thesis.
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Analysis of the Selected Firm
Válek, Petr ; Mátl, Roman (referee) ; Hanušová, Helena (advisor)
The diploma thesis aims at analyzing Miss Claire Ltd., a distributor of perfumes and cosmetic goods. The situation of external and internal environment is described based on Porter Value Chain, indicators of financial analysis, PESTE and SWOT matrix. GE model and BCG matrix serve as complementary tools. All suggested strategies fulfill SMART criteria as well as strategic goal of Miss Claire Ltd, which is achievement of profitability and stabilization of market position.
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Evaluation of the Performance in the Firm
Janhubová, Ivana ; Orembová, Jaroslava (referee) ; Žižlavský, Ondřej (advisor)
This master’s thesis deals with ADH Group, s. r. o. performance analysis. The work is divided into two parts. The theoretical part describes the issue of benchmarking on the basis of scientific literature. The practical part is focused on the description of the chosen company and analysis of the coincident situation by using strategic analysis. Afterwards benchmarking method is applied in target to improve business performance. In the conclusion there are proposed some possible measures to increase the company performance.
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The Business Plan for Establishing of the Small Company
Zapulová, Aneta ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis is focused on the creation of a proposal for a suitable business plan for the establishment of a small wine company. Selected strategic analyses are used to develop the proposal to evaluate the current situation. Based on the evaluated analysis, a business plan is compiled, which contains a marketing, operational and financial plan. Appropriate methods are then used to identify the main risks that may jeopardize the implementation of the project. The output of the work is a proposal for a business plan, according to which a small wine company can be established.
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Marketing strategy
Kománková, Magdaléna ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
Diploma thesis is focused on creating suitable marketing strategy for the firm of KOMÁNEK, s.r.o. based on external and internal environment analysis and own research. Thesis is divided into two parts. In the first part there is summarized existing theoretical knowledge so far and basic concepts of marketing. In the second part there is a description of the firm KOMÁNEK, s.r.o. and analysis of its external and internal environment using PESTE and SWOT analysis. At the end there are suggestions of marketing strategy based on the results.
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Marketing Plan for MORAVOSTAV Brno, a.s.
Kopecká, Lucie ; Hryciow, Michal (referee) ; Šimberová, Iveta (advisor)
The object of this diploma thesis is the composition of marketing plan for company MORAVOSTAV Brno, a.s. The theoretic part presents the basic information from the section of a marketing planning and methods. Next follows the characteristics of the set company and the analysis processing of the company present state. Acquired data are evaluated and applied in the particular concept of marketing plan for the year 2009.
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Travel Agency Performance Evaluation
Juráčková, Gabriela ; Šmídová, Darja (referee) ; Režňáková, Mária (advisor)
The subject of the diploma thesis „Performance evaluation of a travel agency“ is to analyze the performance of a company providing tourism services. The theoretical part defines the basic concepts and bases for the activities of travel agency and methods of performance evaluation. The analytical part deals with the analysis of the activities of the travel agency including comparison of financial indicators with the competition and industry and evaluation of the performance within the identified activities of the company. In the final part is suggested a way how to increase the performance of the travel agency.
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Business project
Těžký, Martin ; Miskolczi, Martina (referee) ; Mandelík, Petr (advisor)
Bachelor’s thesis introduces business case for expansion of hairdresser’s operating for ten years already in Brno into a more luxurious hairdressing salon. Detailed and comprehensive study of various aspects proves feasibility of the case. This study includes reconstruction of the salon, new equipment, extension of services offer, human resource, marketing communication and financial analysis. Major attention is paid to reality of business case and financial calculation based on conservative estimates of revenues and costs and real potentialities of financing the case from foreign funds.
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